What should I consider when creating a video or webinar with educational content?

Does my audience have any limiting and enabling beliefs when they watch/read my content?

What are the personal aspirations of each person?

To what extent will the new behaviors and skills gained from the content enable them to achieve more of what they want in their lives and work?

Does my topic resonate with the audience? Do they perceive it to be important, relevant and significant?

Do I create a sense of community around my content? Do I allow the viewer/reader to feel accepted, heard and included? Do I make them a part of a greater community of practice? Continue reading →